Privacy Policy

1. Introduction

PowerRoots, a brand of Casper Enterprise Group Pty Ltd (ABN 11 693 553 454) ("PowerRoots", "we", "us", or "our") is committed to protecting the privacy of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.powerroots.com.au and use our services.

This policy complies with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). By accessing our website or providing us with your personal information, you consent to the practices described in this policy.

2. Information We Collect

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, and postal address when you sign up for our waitlist, place an order, or contact us.
• Account Information: Username, password, and account preferences.
• Transaction Information: Payment details, billing address, order history, and delivery information.
• Usage Data: Information about how you interact with our website, including IP address, browser type, pages visited, time spent on pages, and referring URLs.
• Marketing Preferences: Your communication preferences and responses to surveys or promotions.
• Health Information: Any health-related information you voluntarily provide when contacting us about our products (e.g., dietary requirements, allergies).

3. How We Use Your Information

We use your personal information for the following purposes:

• To process and fulfil your orders, including delivery and payment processing.
• To manage your account and provide customer support.
• To send you marketing communications (with your consent), including product updates, promotions, and newsletters.
• To improve our website, products, and services through analytics and research.
• To comply with legal obligations and protect our rights.
• To manage our waitlist and notify you of product launches.

4. Disclosure of Your Information

We may share your personal information with:

• Service Providers: Third-party companies that assist us with payment processing, shipping, email marketing, website analytics, and customer support.
• Legal Requirements: When required by law, regulation, or legal process.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include SSL encryption, secure payment processing, and restricted access to personal data.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and personalise content. You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of our website.

7. Your Rights

Under the Australian Privacy Principles, you have the right to:

• Access: Request access to the personal information we hold about you.
• Correction: Request correction of any inaccurate or incomplete personal information.
• Opt-out: Unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in our emails or contacting us directly.
• Complaint: Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been breached.

8. International Data Transfers

Some of our service providers may be located outside of Australia. When we transfer your personal information overseas, we take reasonable steps to ensure that the recipient handles your information in accordance with the Australian Privacy Principles.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at: